Content marketing management software

Welcome makes it easy to identify keywords that will resonate with your target audience, and keeps your team informed about SEO successes.

Now you need to use your keywords to devise compelling topics for your blog posts, infographics, white papers, case studies, landing pages, webinars, and any other types of content that are part of your marketing plan. Welcome can help you come up with topics that will attract your target audience and produce results. The platform can show you keywords that present the greatest opportunity for your brand to rank high in searches and drive traffic, keywords related to your target keywords, and the 50 most common questions related to your chosen keywords.

Welcome makes executing your strategy as easy as it does planning it. You can set up workflows in Welcome to automate processes, facilitate collaboration, and prevent approval bottlenecks. With Welcome , you can assign people to each step of the process and tie each step to a deadline. After setting up workflows, collaboration on content creation is a breeze.

Your editor kicks off the process by creating a brief for the blog post in the Welcome workspace. The editor can add labels to the project, like asset type, category use case, objective, and persona.

The writer reviews the brief and starts drafting the blog post in the text editor found in the workspace. The writer can upload images and format the blog within the text editor. The editor reviews the blog posts and makes simple edits via the text editor, and creates some in-line comments to flag more complicated requests for the writer.

While your content marketing manager waits for their team to produce the blog post, they can easily track progress through the editorial calendar to ensure everything is running on schedule. Welcome simplifies the editing, publication, and content promotion processes. Welcome makes it easy for the content marketing manager and other stakeholders to provide feedback on the image. Once the graphic designer uploads the illustration to the workspace, the content marketing manager can add comments, tag team members for their opinion, and even annotate the image by making markings in different colors.

Another helpful feedback feature is a customizable brand compliance checklist that helps marketers ensure each piece of published content meets brand standards. You can browse more than million images from Adobe, Getty, Unsplash, Shutterstock, Twenty20, and Reuters and insert them into your content without leaving Welcome.

Filtering images by keywords, source, orientation, image style, and more lets you find the perfect photos quickly. Pro tip: Welcome can also help you with content curation. The library lets your team store, manage, discover, and reuse its existing assets to ensure a consistent brand experience. Labels keep your team in the know about things like what content pillar an asset is meant to promote. A publishing history timeline helps you avoid mishaps like that. When sharing social media posts that link to articles on your website, you can even add URL tracking parameters to more easily track traffic and conversions.

Not sharing longform content? Careers Events Press. Unleash the potential of marketing Supercharge your team's ability to plan, execute, and manage exceptional campaigns and content, and elevate the performance of marketing with marketing management software and content marketing services. Best-in-Class Marketing Management Software Maximize visibility, increase control, and accelerate campaign execution. For the third consecutive year, Gartner positioned NewsCred highest and furthest to the right in the Leaders quadrant for Content Marketing Platforms This graphic was published by Gartner, Inc.

NewCred's Customer Stories From high-growth organizations to large enterprises, learn how the world's leading brands are partnering with NewsCred to transform marketing and drive real, measurable business results through content. You may have a developer who works on complex design pieces and integrations, a marketer who runs the day-to-day and manages campaigns, and content creators who write blog posts. The ability to collaborate within the content management software tool and set permissions makes life a lot easier -- and ensures issues don't arise, like your social manager accidentally overwriting the developers' code.

Oftentimes, your developer can fill this need -- but that can get expensive if you're paying by the hour. It's maybe not mission critical , but it sure is nice to have a support team you can call for help when you really need it, especially when it's halting your ability to launch a campaign.

Last, but probably most importantly, you need your content management software to offer the ability to integrate with the rest of your tech stack. Generally, the best choices here are going to be open platforms or all-in-one solutions. Additionally, you'll want to integrate with your CRM so you can customize pages, and add pages quickly and easily. Now that we've explored five critical components of any content management software tool, let's explore our four favorites. HubSpot is way more than just a content management software tool, since it lives on top of your CRM.

If you're using HubSpot's marketing platform, it also works seamlessly with forms , your email list, and database management. For instance, let's say you want a list of everyone in your database who visited your pricing page in the last 30 days. It scores well on the design side, too -- like any content management software tool, it offers predesigned templates, a developer platform, and a network of partners certified on the content management software.

There are also some great out-of-the-box features designed to help with content creation -- like the ability to natively host video and add forms and calls-to-action in the video using the native editor, along with video analytics and a YouTube analytics integration. Some of the features marketers will love on a platform level are the ability to partition content so it's easier for teams to work together.

Additionally, you can publish content behind passwords and easily personalize content. Best of all, there's high-quality security and hosting, which takes the worry out of the technical side. And, of course, you get top-notch analytics since everything is working together. Squarespace offers beautiful out-of-the-box designs with tons of customization options.

You can download any theme and change colors, fonts, and other design elements with ease. Behind the scenes, they boast high-quality, secure hosting -- something that isn't always top of mind when selecting a content management software tool, but probably should be.

It also allows for unlimited bandwidth and storage, which isn't always the case if you're buying hosting on its own. Within your platform, you should be able to create a content workflow that aligns with the type of content, its goals, and the intended audience.

These workflows also assign duties and keep the project moving to completion. With transparent workflows, you can also quickly uncover the root cause of any challenges. Content automation is essential in the modern world.

By infusing this feature into your content management, you reduce the time it takes to carry out processes. Some of the most important aspects of content automation include the ability to automate:.

With these three tools, content management becomes easier and more consistent. A reporting dashboard is a must-have tool for your system and should be included in your most desired features.

Just as having a content strategy is vital in developing relevant, engaging content, having a content management strategy ensures that the process and tools work to accelerate your content marketing initiatives. When you have a well-designed strategy, your organization can improve processes, manage resources better, and decrease risks.